{"id":8769,"date":"2021-11-04T12:54:32","date_gmt":"2021-11-04T12:54:32","guid":{"rendered":"http:\/\/TheNextWeb=1372084"},"modified":"2021-11-04T12:54:32","modified_gmt":"2021-11-04T12:54:32","slug":"hide-the-pain-harold-study-shows-memes-help-ease-pandemic-stress","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=8769","title":{"rendered":"Hide the pain, Harold \u2014 study shows memes help ease pandemic stress"},"content":{"rendered":"\n<p>Zoom meeting after Zoom meeting, while trying to feed, entertain and beg-to-sleep an infant whose day care had closed, I needed a break but couldn\u2019t really take one in April of 2020.<\/p>\n<p>Enter memes. Between work, moving the laundry and taking care of my own dogs, I could sneak a peak at Instagram and chuckle at <a href=\"https:\/\/www.cnn.com\/videos\/health\/2020\/05\/01\/funny-dogs-coronavirus-quarantine-moos-ebof-pkg.cnn\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">images of very excited pups<\/a>, psyched that their humans were now home all day, every day.<\/p>\n<p><a href=\"https:\/\/scholar.google.com\/citations?user=zuTHbzoAAAAJ&amp;hl=en&amp;oi=ao\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">I study media processes and effects<\/a>, which is the psychology of how media messages can affect you. As the pandemic dragged on, I got more and more interested in how people were using social media \u2013 and memes featuring cute and funny pics, in particular \u2013 as a way to think and communicate with others about life during a global pandemic.<\/p>\n<figure class=\"align-center zoomable\" readability=\"1.8205128205128\">\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><a href=\"https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" alt=\"gratified looking kid clenches fist\" width=\"600\" height=\"600\" class=\"js-lazy\" data-srcset=\"https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=600&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=600&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=600&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=754&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=754&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=754&amp;fit=crop&amp;dpr=3 2262w\"><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"gratified looking kid clenches fist\" width=\"600\" height=\"600\" class srcset=\"https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=600&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=600&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=600&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=754&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=754&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/429591\/original\/file-20211101-19-ivtutt.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=754&amp;fit=crop&amp;dpr=3 2262w\"><\/noscript><\/a><figcaption><a href=\"https:\/\/thenextweb.com\/news\/hide-the-pain-harold-study-memes-ease-pandemic-stress-syndication#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Finsights%2F2021%2F11%2F04%2Fhide-the-pain-harold-study-memes-ease-pandemic-stress-syndication%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: The popular \u2018Success Kid\u2019 meme repurposed with a pandemic message. imgflip\" data-title=\"Share The popular \u2018Success Kid\u2019 meme repurposed with a pandemic message. imgflip on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share The popular \u2018Success Kid\u2019 meme repurposed with a pandemic message. imgflip on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>The popular \u2018Success Kid\u2019 meme repurposed with a pandemic message. <a href=\"https:\/\/imgflip.com\/i\/4k1taa\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">imgflip<\/a><\/figcaption><\/figure><figcaption><\/figcaption><\/p>\n<\/figure>\n<p><a href=\"https:\/\/www.wired.co.uk\/article\/richard-dawkins-memes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Memes are little units of culture<\/a> that spread from one person to the next. They have existed since long before the birth of the internet, <a href=\"https:\/\/academic.oup.com\/jcmc\/article\/18\/3\/362\/4067545?login=true\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">but digital technology adds new dimensions<\/a>, given the ease of creating, editing and sharing memes online. Popular internet memes often develop their own names, such as \u201c<a href=\"https:\/\/www.wired.com\/story\/distracted-boyfriend-meme-photographer-interview\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Distracted Boyfriend<\/a>,\u201d \u201c<a href=\"https:\/\/www.thefader.com\/2018\/04\/03\/squat-and-squint-meme-woman\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Squinting Woman<\/a>\u201d and \u201c<a href=\"https:\/\/stacker.com\/stories\/2650\/50-famous-memes-and-what-they-mean\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Handshakes<\/a>.\u201d<\/p>\n<p>I partnered with colleagues <a href=\"https:\/\/scholar.google.com\/citations?user=Vj2kbFkAAAAJ&amp;hl=en&amp;oi=ao\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Robin Nabi<\/a> and <a href=\"https:\/\/scholar.google.com\/citations?user=bY-MeC0AAAAJ&amp;hl=en&amp;oi=ao\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Nicholas Eng<\/a> to investigate the potential effect of mini meme breaks on people\u2019s <a href=\"https:\/\/www.apa.org\/news\/press\/releases\/stress\/2020\/report\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">pandemic stress and emotions<\/a>.<\/p>\n<h2>A meme experiment<\/h2>\n<p>The first step in <a href=\"https:\/\/doi.org\/10.1037\/ppm0000371\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">our research<\/a> was combing through hundreds of real memes we found in the wild on social media. We asked participants to rate them for how funny and cute they were, as well as how authentic they seemed as popular internet memes.<\/p>\n<p>Using that data, we developed two pools of memes using the same images: One set had captions about COVID-19 and another set had captions unrelated to COVID-19.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\" readability=\"5.1428571428571\">\n<p lang=\"en\" dir=\"ltr\">me when i call it COVID-19 instead of the rona <a href=\"https:\/\/t.co\/i46B1OPTXG\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">pic.twitter.com\/i46B1OPTXG<\/a><\/p>\n<p>\u2014 Jenn7399 (@jenn7399) <a href=\"https:\/\/twitter.com\/jenn7399\/status\/1243507031480373248?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">March 27, 2020<\/a><\/p>\n<\/blockquote>\n<p>In our main study, we recruited nearly 800 participants to view a series of images using online survey software. One group saw the COVID-19 memes, while a second group saw the memes not about COVID-19. A third group saw image-free plain text that summarized the general idea of the memes, but was not in the least bit funny.<\/p>\n<p>Then, no matter which set of content our participants saw, everyone next answered questions about how they felt in that moment. We asked particularly about how they felt about COVID-19 and their ability to cope with pandemic stress.<\/p>\n<h2>Memes as mood boosters<\/h2>\n<p>People who viewed just three memes rated themselves on a 1-7 scale as calmer, more content and more amused compared with people who didn\u2019t see the memes. For instance, people who saw memes scored, on average, a 4.71 on our positive emotions scale, compared with an average of 3.85 for those who did not see a meme. In short, viewing a few cute or funny memes \u2013 regardless of their topic \u2013 provided a quick boost of positive emotion for many people.<\/p>\n<p>Moreover, we found that participants who rated themselves higher on the positive emotion scale were also more likely to feel confident in their ability to handle the stress associated with living through a global pandemic. There seems to be value in reframing something that is constantly stressful and scary into a more approachable topic by using humor.<\/p>\n<p>The topic of the memes mattered. People who viewed memes about COVID-19 rated themselves as less stressed about life during a global pandemic. Those who saw COVID-19-related memes also reported thinking more deeply about the memes and their meaning \u2013 what media psychologists call \u201c<a href=\"https:\/\/www.simplypsychology.org\/information-processing.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">information processing<\/a>.\u201d More information processing was related to more confidence in their abilities to handle pandemic-related stress. It\u2019s possible that exerting more effort thinking about the topic could lead to <a href=\"https:\/\/doi.org\/10.1037\/0003-066X.44.9.1175\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">mentally rehearsing ways to cope<\/a> with the related stress, instead of avoiding it entirely.<\/p>\n<p>This work adds to a growing body of research demonstrating that people use media to help them deal with stress. For example, my collaborator Robin Nabi has found <a href=\"https:\/\/doi.org\/10.1027\/1864-1105\/a000223\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">in previous work<\/a> that using media \u2013 whether television, books or social media \u2013 is one of the top strategies for managing stress. In her surveys of college students and breast cancer patients, people who choose media for stress management reported it as an effective way to cope.<\/p>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1372135 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-04-at-13.51.51.png\" alt=\"Instagram Meme\" width=\"605\" height=\"573\" sizes=\"(max-width: 605px) 100vw, 605px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-04-at-13.51.51.png 605w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-04-at-13.51.51-222x210.png 222w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-04-at-13.51.51-143x135.png 143w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-04-at-13.51.51-285x270.png 285w\"><figcaption>Credit: <a href=\"https:\/\/www.instagram.com\/p\/B-IE5sUFeaf\/?utm_source=ig_embed\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Instagram\/mytherapistsays<\/a><\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1372135\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-04-at-13.51.51.png\" alt=\"Instagram Meme\" width=\"605\" height=\"573\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-04-at-13.51.51.png 605w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-04-at-13.51.51-222x210.png 222w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-04-at-13.51.51-143x135.png 143w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-04-at-13.51.51-285x270.png 285w\"><\/noscript><\/figure>\n<\/p>\n<p>Together, these studies suggest that media use is not always <a href=\"https:\/\/doi.org\/10.3389\/fpsyt.2020.613368\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the stress-inducing experience<\/a> or <a href=\"https:\/\/www.wired.com\/insights\/2015\/02\/is-social-media-a-waste-of-time\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">waste of time<\/a> that it is sometimes portrayed to be. Instead, it likely depends on the specific type of media message you are consuming, the type of person you are and the situation in which you are consuming it.<\/p>\n<p>The pandemic, with its accompanying restrictions on travel, work and socializing, has been <a href=\"https:\/\/www.apa.org\/news\/press\/releases\/2021\/02\/adults-stress-pandemic\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">an uncommonly stressful time<\/a>. Taking a break to view and share bits of cute or funny pop culture commentary in the form of COVID-19-related memes can be a quick and easy way to connect with others and address pandemic stress head on through laughter.<\/p>\n<p><em>Article by <a href=\"https:\/\/theconversation.com\/profiles\/jessica-myrick-175446\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Jessica Myrick<\/a>, Professor of Media Studies, <a href=\"https:\/\/theconversation.com\/institutions\/penn-state-1258\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Penn State<\/a><\/em><\/p>\n<p><em>This article is republished from <a href=\"https:\/\/theconversation.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/go-ahead-enjoy-your-memes-they-really-do-help-ease-pandemic-stress-170518\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">original article<\/a>.<\/em><\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/hide-the-pain-harold-study-memes-ease-pandemic-stress-syndication\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zoom meeting after Zoom meeting, while trying to feed, entertain and beg-to-sleep an infant whose day care had closed, I needed a break but couldn\u2019t really take one in April of 2020&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":8770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/8769"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8769"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/8769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/8770"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}