{"id":8871,"date":"2021-11-10T15:02:35","date_gmt":"2021-11-10T15:02:35","guid":{"rendered":"http:\/\/TheNextWeb=1372771"},"modified":"2021-11-10T15:02:35","modified_gmt":"2021-11-10T15:02:35","slug":"metas-ban-on-sensitive-ad-categories-doesnt-spell-the-end-for-microtargeting-on-facebook","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=8871","title":{"rendered":"Meta\u2019s ban on \u2018sensitive\u2019 ad categories doesn\u2019t spell the end for microtargeting on Facebook"},"content":{"rendered":"\n
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Meta \u2014 the surveillance firm formerly known as Facebook \u2014 wants everyone to know that it\u2019s being more responsible \u201cthis time round.\u201d<\/span><\/a><\/p>\n

The Silicon Valley behemoth on Tuesday revealed the latest aspect of its reformed character. The company pledged to eliminate ad-targeting related to \u2018sensitive\u2019 topics, such as race, health, political belief, or sexual orientation.<\/span><\/p>\n

The new policy will take effect from January 19th and cover all of Meta\u2019s apps.<\/p>\n

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We are removing ad targeting options that relate to topics people may perceive as sensitive. This includes options related to health, race or ethnicity, political affiliation, religion, or sexual orientation. (1\/4) Learn more here: https:\/\/t.co\/FDh4iNOm20<\/a><\/p>\n

\u2014 Roy Austin, Jr. (@RAustin_Jr) November 9, 2021<\/a><\/p>\n<\/blockquote>\n

The changes, of course, have nothing whatsoever to do with the backlash from the Facebook<\/a> whistleblower\u2019s revelations, or the growing calls for new social media regulation.<\/p>\n

Instead, the company said it had followed advice \u201cfrom civil rights experts, policymakers, and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available.<\/span><\/p>\n

Meta called the move \u201ca difficult decision,\u201d which is unsurprising given that advertising revenue makes up the bulk of the company\u2019s income. It also said the move \u201cmay negatively impact some businesses and organizations.\u201d<\/span><\/p>\n

Supporters of the shift argue that it will now be harder for advertisers to discriminate against specific demographic groups<\/a>, exploit vulnerable people<\/a>, or foment radicalization<\/a>.<\/p>\n

Yet critics warn the changes will deprive advocacy groups and small businesses of an affordable way to reach their audiences. As Meta VP Graham Mudd acknowledged, they would no longer be able to target ads for causes such as lung cancer awareness or same-sex marriage.<\/span><\/p>\n

They will, however, still have a vast range of other advertising techniques at their disposal: Meta has no intention of ditching targeted advertising.<\/p>\n

\u201cWe strongly believe that the best advertising experiences are personalized,\u201d said Mudd.<\/p>\n

Many critics disagree. Some EU lawmakers are campaigning for an outright ban<\/a> on targeted advertising. There are also growing calls for further restrictions in the US<\/a>.<\/p>\n

The more cynical among us may view Meta\u2019s new restrictions as an attempt to circumvent more stringent rules.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Meta \u2014 the surveillance firm formerly known as Facebook \u2014 wants everyone to know that it\u2019s being more responsible \u201cthis time round.\u201d The Silicon Valley behemoth on Tuesday revealed the latest aspect…<\/p>\n","protected":false},"author":1,"featured_media":8872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/8871"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8871"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/8871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/8872"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}