{"id":8915,"date":"2021-11-12T15:04:53","date_gmt":"2021-11-12T15:04:53","guid":{"rendered":"http:\/\/TheNextWeb=1373063"},"modified":"2021-11-12T15:04:53","modified_gmt":"2021-11-12T15:04:53","slug":"subaru-unveils-its-first-ev-a-week-early-and-im-suspicious","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=8915","title":{"rendered":"Subaru unveils its first EV a week early and I\u2019m suspicious"},"content":{"rendered":"\n<p>Timing is everything when it comes to product launches. Look at Subaru. For months, it\u2019s been counting down the debut of the company\u2019s first all-electric SUV, <a href=\"https:\/\/thenextweb.com\/news\/we-finally-get-a-good-look-at-subarus-first-ev-the-solterra\">the Solterra<\/a>, at next week\u2019s LA Auto show.<\/p>\n<p>Then suddenly, overnight, the company unveiled its battery electric vehicle online in Japan. Highly strategic, if you ask me, with the timing of COP26.<\/p>\n<p>But before we dig into the bigger issues this suggests, let\u2019s take a quick look at what\u2019s on offer.<\/p>\n<h2>Innovation born out of friend rivalry<\/h2>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1373076 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h.jpeg\" alt=\"the Suburu solterra ev \" width=\"1500\" height=\"957\" sizes=\"(max-width: 1500px) 100vw, 1500px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h.jpeg 1500w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h-280x179.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h-212x135.jpeg 212w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h-423x270.jpeg 423w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h-796x508.jpeg 796w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/subaru-unveils-its-first-ev-a-week-early-and-im-suspicious#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2021%2F11%2F12%2Fsubaru-unveils-its-first-ev-a-week-early-and-im-suspicious%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: A protoype of the Suburu Solterra\" data-title=\"Share A protoype of the Suburu Solterra on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share A protoype of the Suburu Solterra on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>A protoype of the Suburu Solterra<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1373076\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h.jpeg\" alt=\"the Suburu solterra ev \" width=\"1500\" height=\"957\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h.jpeg 1500w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h-280x179.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h-212x135.jpeg 212w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h-423x270.jpeg 423w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814992_h-796x508.jpeg 796w\"><\/noscript><\/figure>\n<p>The Solterra is the result of a two-year project: the development of the e-Subaru Global Platform together with Toyota Motor Corporation. <span>Let me remind you here, Toyota owns 20% of Subaru.<\/span><\/p>\n<p>Not surprisingly, the electric SUV shares the platform d technology with Toyota\u2019s first BEVmodel, <a href=\"https:\/\/www.toyota.com\/electrified\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the bZ4<\/a>.<\/p>\n<p>Two versions of the Solterra are available: \u200b\u200b<span>the front-wheel-drive has a cruising range of 530km, and the 4WD version can drive 460km on a single charge.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1373071 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2.jpeg\" alt=\"Solterra Suburu\" width=\"900\" height=\"504\" sizes=\"(max-width: 900px) 100vw, 900px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2.jpeg 900w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2-280x157.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2-241x135.jpeg 241w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2-482x270.jpeg 482w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2-796x446.jpeg 796w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/subaru-unveils-its-first-ev-a-week-early-and-im-suspicious#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2021%2F11%2F12%2Fsubaru-unveils-its-first-ev-a-week-early-and-im-suspicious%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: A look under the floor of the all-electric Solterra.\" data-title=\"Share A look under the floor of the all-electric Solterra. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share A look under the floor of the all-electric Solterra. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>A look under the floor of the all-electric Solterra.<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1373071\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2.jpeg\" alt=\"Solterra Suburu\" width=\"900\" height=\"504\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2.jpeg 900w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2-280x157.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2-241x135.jpeg 241w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2-482x270.jpeg 482w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/concept02_img2-796x446.jpeg 796w\"><\/noscript><\/figure>\n<p>The cars both come with a 71.4kWh battery under the floor with a capability to DC fast-charging up to 150kW \u2014 although the company has not shared how long a full charge will take.<\/p>\n<h2>A solar-paneled roof \u2014 I want to know more<\/h2>\n<p>The presentation alluded to a solar-paneled roof, but details have been scant. Of course, this is no real surprise as its name combines the Latin words for sun and earth. I\u2019m interested to know what increased capabilities the solar roof will add to the battery range.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1373066 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h.jpeg\" alt=\"interior view Solterra\" width=\"1500\" height=\"1002\" sizes=\"(max-width: 1500px) 100vw, 1500px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h.jpeg 1500w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h-280x187.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h-202x135.jpeg 202w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h-404x270.jpeg 404w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h-796x532.jpeg 796w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/subaru-unveils-its-first-ev-a-week-early-and-im-suspicious#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2021%2F11%2F12%2Fsubaru-unveils-its-first-ev-a-week-early-and-im-suspicious%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: The interior of the Subaru Solterra\" data-title=\"Share The interior of the Subaru Solterra on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share The interior of the Subaru Solterra on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>The interior of the Subaru Solterra<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1373066\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h.jpeg\" alt=\"interior view Solterra\" width=\"1500\" height=\"1002\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h.jpeg 1500w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h-280x187.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h-202x135.jpeg 202w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h-404x270.jpeg 404w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/subaru-solterra-prototype_100814993_h-796x532.jpeg 796w\"><\/noscript><\/figure>\n<h2>Why launch the Solterra a week ahead of its scheduled release?<\/h2>\n<p>What\u2019s interesting is why <em>now<\/em>? It\u2019s not like the LA Autoshow is small fry.<\/p>\n<p>Further, it\u2019s no coincidence that the Japanese launch coincides with OEMs such as Ford, Mercedes-Benz, General Motors, and Volvo committing to <a href=\"https:\/\/www.gov.uk\/government\/publications\/cop26-declaration-zero-emission-cars-and-vans\/cop26-declaration-on-accelerating-the-transition-to-100-zero-emission-cars-and-vans#fn:1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a declaration of sustainability<\/a> at COP26:<\/p>\n<blockquote readability=\"7\">\n<p>We will work towards all sales of new cars and vans being zero-emission globally by 2040, and by no later than 2035 in the leading market.<\/p>\n<\/blockquote>\n<p>Compare this to Japan, a country that has traditionally been recalcitrant in committing to renewable energy. Their local auto industry is now struggling to save face.<\/p>\n<p>Toyota \u2014 the world\u2019s top-selling carmaker \u2014 only released their first all-electric vehicle in 2020. While they\u2019re invested in hydrogen, they have really lagged in keeping pace with renewable innovation. Is the partnership with Suburu as much about redeeming their image as a friendly rivalry?<\/p>\n<p><span>But to make matters worse, they have not signed the COP26 pledge, nor has Suburu or Hyundai-Kia. The Renault-Nissan alliance is also absent from the list. It\u2019s not a good look for Japan. <\/span><\/p>\n<p><span>Indeed, f<\/span>or an industry that relies heavily on exports to Europe, Australasia, and the US, it\u2019s odd behavior. Especially, as countries button down on subsidies and incentives for electric vehicle manufacturing and ownership.<\/p>\n<h2>But its not all bad in Japan<\/h2>\n<p>Fortunately, it\u2019s not all bad news for Japan. Hyundai\u2019s heavily invested in hydrogen, and the Nissan Leaf remains one of the world\u2019s top-selling electric cars.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1366705 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK.jpg\" alt width=\"5000\" height=\"3333\" sizes=\"(max-width: 5000px) 100vw, 5000px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK.jpg 5000w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-203x135.jpg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-1536x1024.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-2048x1365.jpg 2048w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-1592x1061.jpg 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/subaru-unveils-its-first-ev-a-week-early-and-im-suspicious#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2021%2F11%2F12%2Fsubaru-unveils-its-first-ev-a-week-early-and-im-suspicious%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: The Hyundai Vision FK is a high-powered sports car that runs on hydrogen, a plug-in system and rear-while drive\" data-title=\"Share The Hyundai Vision FK is a high-powered sports car that runs on hydrogen, a plug-in system and rear-while drive on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share The Hyundai Vision FK is a high-powered sports car that runs on hydrogen, a plug-in system and rear-while drive on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>The Hyundai Vision FK is a high-powered sports car that runs on hydrogen, a plug-in system and rear-while drive<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1366705\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK.jpg\" alt width=\"5000\" height=\"3333\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK.jpg 5000w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-203x135.jpg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-1536x1024.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-2048x1365.jpg 2048w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/09\/Vision-FK-1592x1061.jpg 1592w\"><\/noscript><\/figure>\n<p>But while the Nissan Leaf focuses on the city driving market, the Solterra is designed to be off-road and all-weather capable.<\/p>\n<p>Specifically, the company states:<\/p>\n<blockquote readability=\"9\">\n<p>Solterra has adopted a new system that drives the front and rear wheels with separate motors.<\/p>\n<p>Like the other Suburu SUV models, Solterra features the X-MODE AWD control system that enhances the sense of security on rough roads.<\/p>\n<\/blockquote>\n<p>Additionally, they\u2019ve adopted a new Grip Control function, which enables the vehicle to run at a constant speed, stabilizing it even on rough roads. This is an all-terrain vehicle for off-road driving. So who\u2019s their competition? The <a href=\"https:\/\/thenextweb.com\/news\/is-rivian-the-cybertruck-killer\">Rivian<\/a> R1S SUV?<\/p>\n<p>The Solterra is scheduled for market launch in Japan, the USA, Canada, Europe, and China from mid-2022.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/subaru-unveils-its-first-ev-a-week-early-and-im-suspicious\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Timing is everything when it comes to product launches. Look at Subaru. For months, it\u2019s been counting down the debut of the company\u2019s first all-electric SUV, the Solterra, at next week\u2019s LA&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/8915"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8915"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/8915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/8916"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}