{"id":9017,"date":"2021-11-18T13:31:57","date_gmt":"2021-11-18T13:31:57","guid":{"rendered":"http:\/\/TheNextWeb=1373612"},"modified":"2021-11-18T13:31:57","modified_gmt":"2021-11-18T13:31:57","slug":"why-professionalism-is-boring-af","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=9017","title":{"rendered":"Why professionalism is boring AF"},"content":{"rendered":"\n
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On Monday, I received the draft of a new marketing campaign for a company I follow. It looked professional, but not in a good way. It was easy to imagine what kind of conversation preceded this campaign. Someone probably said, \u201cI want it to look professional,\u201d and so the marketers went with that.<\/p>\n

The campaign reflected a mature and professional organization. But it also looked like it could fit any organization. It was polished, clean, and corporate. But not original, emotional and personal.<\/p>\n

As you can tell, I\u2019m not a big fan of professionalism. I\u2019m much more into amateurs, and I think you are, too. See, the word amateur comes from the Latin word \u2018amare,\u2019 which means \u2018to love.\u2019 An amateur is someone who\u2019s mainly driven by their love for a subject, not money.<\/p>\n

And now that you know that, wouldn\u2019t you want to be an amateur yourself? Wouldn\u2019t you want to surround yourself, in your life and work, with amateurs? Isn\u2019t the problem, in many cases, that things are devoid of love and attention?<\/p>\n

The same was true for this marketing campaign: It suffered from a lack of love and personality. A good prerequisite for any work is that it doesn\u2019t scream professionalism but instead shows, even emphasizes, what makes you unique.<\/p>\n

A campaign that gives you goosebumps, chokes you up, or even pisses you off might not always be slick and polished. It may not even look \u2018professional.\u2019 Maybe we should stop focusing on being professional for a while. Celebrate the amateur in you for a week, and let me know how it goes.<\/p>\n

Can\u2019t get enough of Boris? Check out his older stories here<\/a>, and sign up for his newsletter here<\/a>.<\/em><\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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