{"id":9039,"date":"2021-11-19T12:34:29","date_gmt":"2021-11-19T12:34:29","guid":{"rendered":"http:\/\/TheNextWeb=1373680"},"modified":"2021-11-19T12:34:29","modified_gmt":"2021-11-19T12:34:29","slug":"barbies-gone-electric-the-dolls-life-size-ev-is-marketing-mattels-sustainability","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=9039","title":{"rendered":"Barbie\u2019s gone electric! The doll\u2019s life-size EV is marketing Mattel\u2019s sustainability"},"content":{"rendered":"\n<p>Among the various EVs currently on display at the <a href=\"https:\/\/laautoshow.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">LA Auto Show<\/a>, there\u2019s one that definitely steals the show.<\/p>\n<p>It\u2019s glittery af and has a bubblegum pink interior. It\u2019s the life-size Barbie Extra Car.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1373703 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39.png\" alt=\"Barbie Extra EV\" width=\"727\" height=\"484\" sizes=\"(max-width: 727px) 100vw, 727px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39.png 820w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39-280x186.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39-203x135.png 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39-405x270.png 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39-796x530.png 796w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/barbies-gone-electric-doll-life-size-ev-is-marketing-mattels-sustainability#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2021%2F11%2F19%2Fbarbies-gone-electric-doll-life-size-ev-is-marketing-mattels-sustainability%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Yep, that\u2019s a Barbie car all the way. Credit: Mattel\" data-title=\"Share Yep, that\u2019s a Barbie car all the way. Credit: Mattel on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Yep, that\u2019s a Barbie car all the way. Credit: Mattel on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Yep, that\u2019s a Barbie car all the way. Credit: Mattel<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1373703\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39.png\" alt=\"Barbie Extra EV\" width=\"727\" height=\"484\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39.png 820w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39-280x186.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39-203x135.png 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39-405x270.png 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.29.39-796x530.png 796w\"><\/noscript><\/figure>\n<p>And, boy, is it extravagant!<\/p>\n<p>It has winged doors, an all-pink interior with fluffy headrests, star-shaped head and taillights, and <span>rainbow-painted five-spoke wheels.&nbsp;<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1373705 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.13.png\" alt=\"Barbie Extra EV\" width=\"747\" height=\"496\" sizes=\"(max-width: 747px) 100vw, 747px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.13.png 770w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.13-280x186.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.13-203x135.png 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.13-407x270.png 407w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/barbies-gone-electric-doll-life-size-ev-is-marketing-mattels-sustainability#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2021%2F11%2F19%2Fbarbies-gone-electric-doll-life-size-ev-is-marketing-mattels-sustainability%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Credit: Mattel\" data-title=\"Share Credit: Mattel on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Credit: Mattel on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Credit: Mattel<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1373705\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.13.png\" alt=\"Barbie Extra EV\" width=\"747\" height=\"496\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.13.png 770w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.13-280x186.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.13-203x135.png 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.13-407x270.png 407w\"><\/noscript><\/figure>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1373706 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.49.png\" alt=\"Barbie Extra EV \" width=\"746\" height=\"493\" sizes=\"(max-width: 746px) 100vw, 746px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.49.png 772w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.49-280x185.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.49-204x135.png 204w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.49-409x270.png 409w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/barbies-gone-electric-doll-life-size-ev-is-marketing-mattels-sustainability#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2021%2F11%2F19%2Fbarbies-gone-electric-doll-life-size-ev-is-marketing-mattels-sustainability%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Credit: Mattel\" data-title=\"Share Credit: Mattel on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Credit: Mattel on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Credit: Mattel<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1373706\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.49.png\" alt=\"Barbie Extra EV \" width=\"746\" height=\"493\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.49.png 772w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.49-280x185.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.49-204x135.png 204w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.24.49-409x270.png 409w\"><\/noscript><\/figure>\n<p>And wrap your head around this: the Barbie Car at the Auto Show is actually drivable, because it\u2019s a modified Fiat 500e convertible.<\/p>\n<p>As such, it has an electric powertrain with 111hp and a 170km of range.<\/p>\n<p>But, dear Barbie lovers all over the world, can you actually buy it? No, you can\u2019t. Fiat didn\u2019t have any part in the car\u2019s creation and Mattel isn\u2019t planning to manufacture or sell it for drivers with licenses.<\/p>\n<p>But you could buy the next \u2018best\u2019 thing: the Barbie Extra toy car.<\/p>\n<blockquote class=\"twitter-tweet\" readability=\"8.9764705882353\">\n<p dir=\"ltr\" lang=\"en\">EXTRA sporty. EXTRA stylish. EXTRA sleek.<br \/>Starting 11\/19, Barbie kicks into high gear with a life-size version of the new <a href=\"https:\/\/twitter.com\/hashtag\/BarbieEXTRA?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">#BarbieEXTRA<\/a> car, on display exclusively at the <a href=\"https:\/\/twitter.com\/LAAutoShow?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">@LAAutoShow<\/a>. Shop your own <a href=\"https:\/\/twitter.com\/hashtag\/BarbieEXTRA?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">#BarbieEXTRA<\/a> car, only at Walmart! <a href=\"https:\/\/twitter.com\/hashtag\/BarbieEXTRAGoesTurbo?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">#BarbieEXTRAGoesTurbo<\/a><a href=\"https:\/\/t.co\/YnmqelU4yi\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/t.co\/YnmqelU4yi<\/a><a href=\"https:\/\/t.co\/RZOqV7s0eq\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">pic.twitter.com\/RZOqV7s0eq<\/a><\/p>\n<p>\u2014 Barbie (@Barbie) <a href=\"https:\/\/twitter.com\/Barbie\/status\/1461061714070360074?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">November 17, 2021<\/a><\/p>\n<\/blockquote>\n<p>And you can buy it exclusively from Walmart for $29.88.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1373708 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12.png\" alt=\"Barbie Extra EV \" width=\"713\" height=\"307\" sizes=\"(max-width: 713px) 100vw, 713px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12.png 1320w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12-280x121.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12-270x116.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12-540x233.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12-796x343.png 796w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/barbies-gone-electric-doll-life-size-ev-is-marketing-mattels-sustainability#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2021%2F11%2F19%2Fbarbies-gone-electric-doll-life-size-ev-is-marketing-mattels-sustainability%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Looks much less impressive as a toy car. Credit: Walmart\" data-title=\"Share Looks much less impressive as a toy car. Credit: Walmart on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Looks much less impressive as a toy car. Credit: Walmart on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Looks much less impressive as a toy car. Credit: Walmart<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1373708\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12.png\" alt=\"Barbie Extra EV \" width=\"713\" height=\"307\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12.png 1320w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12-280x121.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12-270x116.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12-540x233.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/11\/Screen-Shot-2021-11-19-at-11.58.12-796x343.png 796w\"><\/noscript><\/figure>\n<p>So\u2026 it turns out that the Barbie life-size EV is actually a marketing stunt.<\/p>\n<h3>Come on Barbie let\u2019s go\u2026 electric?<\/h3>\n<p>Sure, we can assume that parents who visited the Auto Show got inspired by the Barbie Car\u2019s glamorous and sustainable style and decided to buy its toy equivalent for their children.<\/p>\n<p>But I suspect Mattel\u2019s marketing strategy goes further than that.<\/p>\n<p>In August, the company <a href=\"https:\/\/corporate.mattel.com\/news\/mattel-publishes-2020-citizenship-report-including-updated-esg-strategy-and-goals-to-reduce-greenhouse-gas-emissions-by-50-percent-and-achieve-zero-manufacturing-waste-by-2030\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">updated<\/a> its <span>Environmental, Social, and Governance (ESG) strategy. According to the new goals, Mattel plans to reduce greenhouse emissions by 50% and achieve zero manufacturing waste by 2030. Of course, this involves all of its sub-brands, including\u2026 Barbie.&nbsp;<\/span><\/p>\n<p>So what better way to demonstrate Barbie\u2019s transition to sustainability than with a specially made EV, featuring among the vehicles of the future?<\/p>\n<p><span>I mean, automakers can make use of pop culture to promote their products. And in turn, pop culture can <\/span>use an industry under transformation to promote its own.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/barbies-gone-electric-doll-life-size-ev-is-marketing-mattels-sustainability\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among the various EVs currently on display at the LA Auto Show, there\u2019s one that definitely steals the show. It\u2019s glittery af and has a bubblegum pink interior. It\u2019s the life-size Barbie&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9040,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/9039"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9039"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/9039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/9040"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}