{"id":9057,"date":"2021-11-21T08:00:35","date_gmt":"2021-11-21T08:00:35","guid":{"rendered":"http:\/\/TheNextWeb=1373695"},"modified":"2021-11-21T08:00:35","modified_gmt":"2021-11-21T08:00:35","slug":"facebook-wants-to-rule-the-metaverse-space-we-cant-let-that-happen","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=9057","title":{"rendered":"Facebook wants to rule the metaverse space. We can\u2019t let that happen"},"content":{"rendered":"\n<p>In the midst of the scandals of the <a href=\"https:\/\/www.washingtonpost.com\/technology\/2021\/10\/25\/what-are-the-facebook-papers\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook papers<\/a>, Facebook <a href=\"https:\/\/www.washingtonpost.com\/outlook\/2021\/10\/28\/facebook-is-trying-reposition-its-brand-it-probably-wont-work\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">rebranded the company as Meta<\/a>. The new name was designed to reflect a focus beyond the Facebook social network platform, and into the metaverse \u2014 the extension of the internet into three-dimensional virtual reality (VR) spaces.<\/p>\n<p>However, given Facebook\u2019s handling \u2014 <a href=\"https:\/\/www.nytimes.com\/2018\/04\/04\/us\/politics\/cambridge-analytica-scandal-fallout.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">or mishandling<\/a> \u2014 of their current social responsibilities, we should be cautious about how much control a single company should have over the potential metaverse. We have an opportunity to be proactive regarding the construction of social worlds within virtual reality rather than the reactive state we find ourselves in regarding Meta\u2019s current social products.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1371460 size-featured_img js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152-796x437.png\" alt=\"Facebook's now called Meta\" width=\"796\" height=\"437\" sizes=\"(max-width: 796px) 100vw, 796px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152-796x437.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152-280x154.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152-246x135.png 246w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152-491x270.png 491w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152.png 1252w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/facebook-rule-metaverse-we-cant-let-that-happen#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2021%2F11%2F21%2Ffacebook-rule-metaverse-we-cant-let-that-happen%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Facebook CEO Mark Zuckerberg announced the the name change and his ambitions for a metaverse for business, entertainment and meaningful social interactions during a virtual event in October 2021\" data-title=\"Share Facebook CEO Mark Zuckerberg announced the the name change and his ambitions for a metaverse for business, entertainment and meaningful social interactions during a virtual event in October 2021 on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Facebook CEO Mark Zuckerberg announced the the name change and his ambitions for a metaverse for business, entertainment and meaningful social interactions during a virtual event in October 2021 on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Facebook CEO Mark Zuckerberg announced the the name change and his ambitions for a metaverse for business, entertainment and meaningful social interactions during a virtual event in October 2021<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1371460 size-featured_img\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152-796x437.png\" alt=\"Facebook's now called Meta\" width=\"796\" height=\"437\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152-796x437.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152-280x154.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152-246x135.png 246w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152-491x270.png 491w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Screenshot-2021-10-28-at-19.17.03-e1635448854152.png 1252w\"><\/noscript><\/figure>\n<p>As a scholar exploring social interaction within virtual reality spaces, I have concerns about Facebook\u2019s control of the metaverse. These concerns have guided my decisions when I taught courses within <a href=\"https:\/\/academics.depaul.edu\/liberal-studies\/first-year-program\/about\/spotlight\/Pages\/virtual-reality-discover.aspx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">VR classrooms<\/a> as part of the <a href=\"https:\/\/communication.depaul.edu\/about\/initiatives\/center-for-communication-engagement\/Pages\/varc-lab.aspx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">VARC lab<\/a> at DePaul University and when I established a virtual reality research program at the <a href=\"https:\/\/www.utm.utoronto.ca\/iccit\/news\/institute-communication-culture-information-and-technology\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Institute for Communication, Culture, Information, and Technology at the University of Toronto Mississauga<\/a>.<\/p>\n<p>We should all be concerned about how Facebook could and will use the data collected within the metaverse.<\/p>\n<h2>Serious concerns<\/h2>\n<p>When Facebook was first developed, it was one of a collection of social network websites viewed to be a frivolous part of social life. Initially, the main function of the site seemed to be that you could keep up with what your college roommate was having for lunch. However, over time, the site evolved to become a place where people could <a href=\"https:\/\/doi.org\/10.1089\/cyber.2012.0717\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">maintain large swaths of social connections<\/a>, <a href=\"https:\/\/doi.org\/10.1089\/cpb.2009.0003\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">engage in community groups<\/a>, <a href=\"https:\/\/doi.org\/10.1177\/1461444819853821\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">access social support<\/a>, and share <a href=\"https:\/\/doi.org\/10.1177\/2056305118800319\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">political information (and misinformation)<\/a> with a wide networked audience.<\/p>\n<p>Facebook capitalized on a key component of humanity: the social interactions that make up the fabric of our everyday lives. Yet as the site evolved, it became clear that those who were in a position to consider how it might fundamentally change how our society engaged with each other <a href=\"http:\/\/news.bbc.co.uk\/2\/hi\/technology\/6690569.stm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">did not take it seriously<\/a>, were <a href=\"https:\/\/www.wired.com\/2007\/10\/three-potential\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">treating it as a passing fad<\/a> and <a href=\"https:\/\/www.wired.com\/2010\/03\/undercover-feds-on-facebook\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">using it for citizen surveillance<\/a>. There was a failure in <a href=\"https:\/\/www.nytimes.com\/2018\/04\/12\/business\/congress-facebook-regulation.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">managing and regulating the underlying business model of social network sites<\/a>.<\/p>\n<p>We are poised to repeat the same mistakes with virtual reality. The current primary application <a href=\"https:\/\/www.spokesman.com\/stories\/2020\/apr\/09\/game-on-virtual-reality-finally-has-its-killer-app\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">of virtual reality is games<\/a>, which are often not taken seriously by policy-makers except as a scapegoat for violent behavior. The industry and its consumers can at times seem like a <a href=\"https:\/\/www.wired.com\/story\/virtual-reality-rich-white-kid-of-technology\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">playground for dilettantes<\/a>.<\/p>\n<figure class=\"align-center zoomable\"><a href=\"https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" alt=\"Four people wearing VR headsets perched on stools\" width=\"600\" height=\"450\" class=\"js-lazy\" data-srcset=\"https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=3 2262w\"><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt=\"Four people wearing VR headsets perched on stools\" width=\"600\" height=\"450\" class srcset=\"https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/432479\/original\/file-20211117-15-jxj0e3.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=3 2262w\"><\/noscript><\/a><figcaption><\/figcaption><\/figure>\n<h2>Future interactions<\/h2>\n<p>The future <a href=\"https:\/\/doi.org\/10.1177\/1461444820924623\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">promised by industry leaders<\/a> can at times seem like little more than snake oil. Virtual reality represents a way to interact and communicate across geographic locations, in a more embodied manner. The hardware and software problems of virtual reality are continually being met with sophisticated engineered solutions. Virtual reality could be the next big advancement in social interaction. Facebook certainly thinks so.<\/p>\n<p>In Facebook\u2019s <a href=\"https:\/\/tech.fb.com\/connect-2021-our-vision-for-the-metaverse\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">vision of the metaverse<\/a>, it lists an all-encompassing system: there\u2019s Horizon Home for social interactions, Quest for Business as a replacement for phone and video conferencing. Gyms become fitness applications, entertainment is provided by games and there is immersive educational content. All of this can be accessed by users through the Oculus headset.<\/p>\n<p>I have been reluctant to order Oculus products <a href=\"https:\/\/www.theverge.com\/2020\/8\/19\/21375118\/oculus-facebook-account-login-data-privacy-controversy-developers-competition\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">requiring a Facebook account<\/a> because I have serious concerns about requiring my students to sign over their data. I have ethical concerns about the loss of data control when using VR in research.<\/p>\n<p>And while the Oculus headset <a href=\"https:\/\/www.theverge.com\/2021\/10\/28\/22751297\/meta-oculus-quest-need-facebook-account-login-password\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">may no longer require a Facebook account<\/a>, Facebook still seems committed to a one user\/one headset model.<\/p>\n<h2>Commodity data<\/h2>\n<p>Tying Oculus to a Facebook account allows Facebook to consider the interaction that occurs within one headset as a single user\u2019s data. User data \u2014 including who users interact with socially, what they discuss at work, their fitness and entertainment choices, their education level, and more \u2014 can be collected, stored, and used to sort people into audiences for Facebook\u2019s true consumer \u2014 marketers. The metaverse provides an infrastructure for content in order to collect user data and provide tailored audiences for marketers.<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\n<figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/Uvufun6xer8\" height=\"240\" width=\"320\" allowfullscreen frameborder=\"0\">[embedded content]<\/iframe><\/p>\n<\/figure>\n<p><!--resp-video-container--><\/p>\n<p>Policy-makers and regulatory bodies stood by as Facebook emerged as a major platform of societal interaction and political speech. They did not enact anti-trust protections as Facebook acquired additional streams of social data through buying <a href=\"https:\/\/www.bbc.com\/news\/technology-50838013\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Instagram and WhatsApp<\/a>. Now the platform is <a href=\"https:\/\/www.psychologytoday.com\/ca\/blog\/the-networked-relationship\/201912\/cant-delete-why-we-stay-social-media\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">deeply entwined<\/a> in many people\u2019s social lives, and it will be difficult to <a href=\"https:\/\/warzel.substack.com\/p\/sowhat-now\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">untangle society from Facebook<\/a>.<\/p>\n<p>With virtual reality, we still have these opportunities. For the metaverse to truly become a part of daily life, it will need to be accessible without Facebook, or Meta, as a mediator.<\/p>\n<p><a href=\"https:\/\/www.thevrara.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Industry associations<\/a> could work on standards for programming to be headset-agnostic. Anti-trust regulators can consider the implications of one company controlling so many data streams across so many contexts. Social and computational scientists can be consulted to consider how the design of virtual worlds can <a href=\"https:\/\/doi.org\/10.1145\/1753846.1754097\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">affect social relations<\/a> and <a href=\"https:\/\/doi.org\/10.1111\/isj.12256\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">future social movements<\/a>.<\/p>\n<p>Virtual reality can and should be designed for the free and easy movement across virtual spaces, rather than a single company controlling access.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/counter.theconversation.com\/content\/171467\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" class=\"js-lazy\"><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/counter.theconversation.com\/content\/171467\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" class><\/noscript><\/p>\n<p><em>This article by <a href=\"https:\/\/theconversation.com\/profiles\/bree-mcewan-388826\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Bree McEwan<\/a>, Associate Professor, Institute of Communication, Culture, Information, and Technology, <a href=\"https:\/\/theconversation.com\/institutions\/university-of-toronto-1281\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">University of Toronto<\/a>, is republished from <a href=\"https:\/\/theconversation.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/we-know-better-than-to-allow-facebook-to-control-the-metaverse-171467\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">original article<\/a>.<\/em><\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/facebook-rule-metaverse-we-cant-let-that-happen\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the midst of the scandals of the Facebook papers, Facebook rebranded the company as Meta. The new name was designed to reflect a focus beyond the Facebook social network platform, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/9057"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9057"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/9057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/9058"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}