What do BMW, the Greek god Zeus, and Arnold Schwarzenegger have in common? No, that’s not a fucking riddle, it’s an actual question.
And the answer? A Super Bowl commercial.
Yep, for this year’s game, BMW has dressed up the Terminator as Zeus to promote the automaker’s new EV: the iX.
Y’know, the god of lightning? Electricity? Clever, huh? Image: BMW
The one-minute spot is called “Zeus and Hera” and takes us to, of course, Mount Olympus.
Still, America’s better than Greece and, eventually, the couple decides to retire in Palm Springs, California (Arnold’s fav place).
But, folks, Zeus isn’t really enjoying the earthly life. He’s struggling with electronics and his neighbor’s constant nagging to charge everything.
Hera, played by Salma Hayek, comes to the rescue and reignites (get it?) her husband’s excitement with a gift: the electric BMW iX.
And they lived happily ever after, driving the car to the dulcet tones of Eddie Grant’s ‘Electric Avenue,’ while Zeus uses his electric power to change the traffic lights to green.
Take a look at the video yourselves: