Ford has a weird habit of extravagant marketing strategies. I’ll never forget the petrol-scented perfume the company launched to accompany the electric Mustang Mach-E GT. I mean, who doesn’t want to smell like gasoline?
But now there’s a new marketing campaign to wrap our heads around: online conference calling for… EVs.
As if the Zoom fatigue of the past two years and the transformation of our homes into working spaces weren’t enough, Ford has a vision of your car becoming the “best mobile office.”
To make this happen, the automaker has teamed up with Cisco, which will integrate its Webex video conferencing app into the infotainment systems of Ford’s new EVs — like the F-150 Lightning, for instance.
You can take a look at the promo video below: