This week Dott unveiled an experiment to send bad escooter riders back to school.
In an industry-first pilot in Rome and Milan, Dott is launching a scheme where bad riders who repeatedly park escooters badly (outside a permitted area or violating the Highway Code) are sent to a driving course.
Specifically, second-time offenders receive a fine from Dott and a guide to parking and local rules. A third violation invites them to attend “a compulsory and free driving course in Autumn 2022.”
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I spoke to Rob Haycocks, Head of PR Communications at Dott. They told me that the brand is collaborating closely with the local authorities to set up a course adapted to cities and responsive to the most common rider behavior problems.
However, the problem is that the course isn’t a legal obligation. “We are looking at how we can best incentivize users to attend, with Dott credit or free rides, for example,” said Haycocks.
I think this gets to the crux of the issue. How do micromobility operators prevent, reduce, and respond to bad riding?
The battle to stop riders acting like fuckwits
Over the last five years, every operator has rolled out tech to curb and penalize bad riding.