
What’s your work from home situation like these days? For Andriy Klen, co-founder and CFO of smart device startup Petcube, it is not only email notifications popping up on his laptop screen, but also incoming missile alerts.
He pauses our conversation to follow the rocket’s calculated trajectory, before being notified that it has disappeared from the radar. We continue our call, he from Kyiv, and I from our office in Amsterdam, where the biggest conflict of the year broke out a couple of weeks ago over a change in catering.
Klen’s laughter at the absurdity of it all as he continues to answer my questions is emblematic of the resilience of Ukrainians living under constant threat and still managing to work, volunteer, care for kids — and pets — and come up with novel ways of supporting the defence and economy of their country.
As Ukraine celebrates its Independence Day today, August 24, we spoke to some of the tech sector doing their utmost to retain that hard-won freedom.
Supporting the Ukrainian economy
Klen is one of the initiators behind Spend with Ukraine, a non-profit organisation running a web platform with a directory of over 240 Ukrainian-rooted businesses. Acknowledging that people may be hesitant to provide direct aid to military efforts, its originators wanted to find other ways in which to support Ukraine and its economy.
“This is really important, because we still need this place to be productive and to flourish — to function at the core,” Klen says. “We thought that we could still bring up Ukraine’s name in a positive context, and advertise and promote Ukrainian products and services.”
One such company is Klen’s own Petcube — a startup that sells interactive pet monitoring devices including a vet chat feature. The company manufactures in China and has an international market, which has allowed it to keep growing despite domestic hardships.
In the case of Respeecher, those were put in place about three months prior, and included offering employees relocation to the western regions of Ukraine or abroad, with accommodation paid for by the company. There were also plans for those who did not want to leave Kyiv, but might need to relocate urgently.
Both Klen and Serdiuk highlight that the main priority when the war broke out was to get people to safety. “We had this whole framework in place, knowing where all the people are and how they need to be evacuated or moved to be safe. So we executed on that,” Klen says. “We also had some people joining the defenders.”
The two companies also contribute financially to Ukraine’s defence and those displaced by the war, including animals, through donations. Others have the means to help through hardware.
Replacing lost limbs with bionic hands
Human augmentation startup Esper Bionics currently makes prosthetic hands. But its bionic product is a distant relation to the prosthetics of old. Rather, it invokes something Neuromancer-esque.
Sensors located on the skin’s surface, near the muscle, catch a signal from the brain, and send it to the robotic hand. This then executes the function in the place of a human limb.
“We wanted to focus on control and usability and create something very human-like,” says the company’s co-founder and COO Anna Believantseva. “We also wanted to be able to collect data from our users to create an IoT prosthetic device, to connect it to different other devices in your home.”
Believantseva is currently in New York, as the company’s main market is in the US. However, Esper Bionics manufactures its hardware in Kyiv. When the full-blown war started, the majority of the team in Ukraine decided to stay in the country.
At first, Esper Bionics moved manufacturing to the western regions. However, after it became clear the company could not hire more engineers in those locations, they decided to come back to Kyiv, growing from 14 employees to 25 people from the start to the end of 2022 (now they are a team of 60).
“We received a lot of requests from people, businesses, and government organisations about our product,” Believantseva says. “They expected us to be able to provide our products immediately to the soldiers who lost their hands. We felt this great responsibility, and that’s why we needed to move forward very fast.”
Its social initiatives go under the project name of Re:Ukraine. Its Housing sub-project is intended to host internally displaced families in units that will serve as both shorter and longer term temporary housing, placing human needs and dignity at its core design focus.