TNW Backstage this week peeks behind the petals of the flower business — but not as you know it. In the latest episode of our podcast, we dig beyond beautiful bouquets to unearth the digital trends, disruptive models, and market moves reshaping the industry.
Guiding us through the changes is Aron Gelbard, co-founder and CEO of Bloom & Wild — the UK’s top-rated online flower delivery company.
Founded in 2013, Bloom & Wild transformed the traditional flower industry by moving it online and pioneering its now-famous letterbox delivery model. Aron shared the scaleup’s story, business strategy, and tips for fellow founders during a talk at last year’s TNW Conference. We revisit the session in the latest episode of TNW Backstage — and preview the founders and insights featured at this year’s event.
You can listen to the show on Spotify, on our dedicated podcast site, or via the media player at the bottom of this article.
Catch up on TNW Backstage
TNW Backstage takes you behind the scenes of TNW Conference — and the tech shaping our world. Missed an episode? You can catch up below:
- In our debut episode, we explored data privacy and Meta’s controversial “pay or consent” model with Ron de Jesus, the world’s first Field Chief Privacy Officer.
- Episode two featured comedy creator Derek Mitchell and TNW co-founder Boris Veldhuijzen van Zanten on the power of humour in tech.
- Our third episode dove into brain-computer interfaces with MindAffect CEO Jennifer Goodall.
- Episode four examined the future of personal audio with Xander de Buisonjé, a musician and the founder of Breggz.
To celebrate the podcast’s launch, we’re offering an exclusive discount on tickets for TNW Conference, which takes place in Amsterdam on June 19 and 20. You’ll find the offer hidden in each episode of TNW Backstage.